For Love & Lemons came across my radar because my friend moved to L.A. to work for them and I have been hooked with their L.A. style ever since. Starlets like Vanessa Hudgens, Jamie Chung, Emma Roberts and Selena Gomez have been seen in their pieces. The brand was created by friends Gillian Mahin and Laura Hall who serve as the designers. In their own words:

"Derived from those sun-soaked "Lemonade Stand Days, designers, owners, and BFF's Gillian Mahin and Laura Hall are the masterminds behind the line For Love & Lemons. Born in Wyoming, and now based in Los Angeles, the collection is anything but conventional – rebelling against the standards of modern society.  The line taunts with intrigue as a clash of colors and patterns are evoked by chic separates and devious dresses. Where the modern gypsy is punk, For Love & Lemons is a brand to relate to, for that girl that doesn't follow trends, she makes them."