You Oughta Know: Novella Royale

When I stumbled across Novella Royale a few days ago, I instantly fell in love with the easiness of the brand. The pieces, prints and looks are all beautiful. Novella Royale isn't for the timid, but for the bohemian that doesn't have try; she's just herself and comfortable in her skin.

In their words:
"Novella Royale is the culmination of two things; a considerate design ideology and the raw vision of it’s founder/designer, Mary Myers.

Mary is a salt of the earth, third generation seamstress who cut her teeth designing accessories for larger fashion manufacturers. While grateful for the opportunities presented to her, she could not ignore the nagging desire to take charge of her own destiny. She decided to couple her “reduce, re-use, recycle” design philosophy with her fate and took the plunge, jumping headlong into the creation of her own brand which she named after her young daughter, Novella Royale.

4 years later, Mary is at the helm of an emerging brand with a positive trajectory. The daily trials and tribulations of running her own business are shared with the absolute exhilaration of it, knowing that life is more about the journey than the destination."

Favorite pieces from Novella Royale's store.