When I think of the First Base girl, I think of the girl who makes effortless look sexy. Whether she is going to the gym, yoga or spinning class or on her way out to run some errands; she looks like she planned to look this cool when in reality she is that cool.

What they say:
" IT’S ALL ABOUT GOING BACK TO THE BEGINNING. REALLY GETTING DOWN TO THE BONES. A GIRL LIVING AND WORKING IN BONDI, AT A POINT IN LIFE WHERE IT FELT LIKE SHE WAS STARTING OVER, HAD THE IDEA TO CREATE SOMETHING THAT STRIPPED AWAY ALL OF THE THINGS IN LIFE THAT SHE DIDN’T REALLY NEED AND TRULY TAKE THINGS BACK TO BASICS. THE IDEA WAS TO TAKE HER LOVE OF SURF AND SKATE CULTURE AND CREATE SOMETHING THAT WAS AUTHENTIC, SIMPLE AND ULTIMATELY ICONIC, JUST LIKE BONDI BEACH. FROM THIS NOTION, FIRST BASE WAS BORN. GREAT BASICS WITH A SPORTSWEAR SLANT. TRUE, UNDERSTATED, SLICK. THAT ULTIMATE WHITE TEE THAT GOES WITH EVERYTHING, THE TANK YOU ALWAYS LOOK BANGIN’ IN AND THAT V NECK THAT WORKS UNDER YOUR WORK BLAZER AND DESTROYED DENIM. PERFECT FOR TODAY, ANY DAY, EVERY DAY. AND JUST LIKE THAT, HERE WE ARE."




Pictures from First Base Lookbook.
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